Trust is the real product.

“Users can’t audit your code. They audit whether you kept your word.”

• Trust compounds like interest — slowly, then all at once.
• Every dishonest micro-copy is a small withdrawal from that balance.
• Once spent, it doesn’t come back at the same price.

Every dark pattern is a loan against tomorrow’s trust — and the interest is unforgiving. Users remember the exit far longer than the entrance.

Say what will happen.

• Buttons describe the actual action — not a vague “Continue.”
• Price and terms are visible before commitment, not after.
• No ambiguity about what happens on the next screen.

No surprises.

• No hidden fees that appear only at checkout.
• No silent auto-renewals or quiet plan changes.
• Terms don’t change retroactively, ever.

Make undo easy.

• Cancelling should be as easy as signing up.
• Actions are reversible by default, not by exception.
• Exits are clean — no guilt trips, no dark exits.

A checkout, rebuilt.

Trust isn’t a vibe. Measure it.