ALT · 2,026 M

Meridian Field ReportVol. 26 — Annual EditionAll-Hands · 2026

MERIDIAN

— 2026 Brand & Growth Review

Warm · Confident · Lighter on the planet

Presented to the whole team — and the partners on the trail with usSustainable outdoor gear

№ 01 — The Year in One Line

Our biggest year yet was also our lightest on the planet.

Record revenue. Record retention. And less carbon per order than any year since we founded the company.

№ 02 — Growth Highlights

The numbers came with us.

Revenue

$18.4M

+42% vs 2025 — our best year on record

Retention

68%

repeat-purchase rate — up 9 points year over year

Community

214K

members — 61,000 joined this year alone

№ 02 — Growth · Quarter by Quarter

Four quarters,
one direction.

Every quarter outgrew the last — with no flash sales, and no discount deeper than 15%.

Q4 Revenue

$5.7M

our largest quarter in company history

$3.6M

$4.2M

$4.9M

$5.7M

Q1Q2Q3Q4

№ 03 — What We Shipped

Built to last. Shipped to prove it.

01Ridgeline 38 PackOur fastest-selling launch ever — waitlisted twice in its first season.11,200 units sold

02Basecamp Merino LayersA full apparel system — mulesing-free, traceable to the farm.38% of new revenue

03Trailworn ResaleOur peer-to-peer marketplace for used Meridian gear.6,800 items re-homed

04Meridian Repair KitField repairs in your pocket — free with every pack.4.9★ avg rating

№ 04 — Brand & Sustainability

Wins that outlast a fiscal year.

Materials

71%

of all materials recycled or renewable — up from 58% in 2025

B Corp

96.4

recertification score, up from 88.1 — top 5% of apparel B Corps

Repairs

12,400

items repaired instead of replaced, through our free repair program

Carbon

−18%

carbon per order vs 2025 — sea freight first, regional warehousing second

№ 05 — What Customers Say

In their words.

“

The Ridgeline carried everything for nine days on the Coast Trail — and it’s the first pack that didn’t carry a guilt trip with it.

Amara O. — Vancouver Island, BC

“I sent in a five-year-old shell. They repaired it and shipped it back — no questions, no charge.”

Dev P. — Canmore, AB

“Meridian feels like a brand run by people who actually sleep outside.”

Jules T. — Gatineau, QC

№ 06 — 2027 Priorities

Where the trail goes next.

01Deeper, not widerFewer, better products. Every hero item re-engineered for circularity by Q3.

02Retail with rootsFirst flagship stores in Toronto, Vancouver and Montréal — opening as repair hubs first, shops second.

03Zero-waste by fallA pilot collection that is fully take-back eligible — designed cradle-to-cradle from day one.

№ 07 — Closing

Thank you.

2026 was carried by the people in this room. See you on the trail.

[email protected]·meridiangear.ca·@meridian.outdoors

Meridian Field Report — Vol. 26End